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August 9, 2002
Corporate Contact: Lawrence Comras
Green Home, Inc.
Phone: 415-282-6400
Email: lc@greenhome.com
Green Home Brings the Johannesburg Summit 2002 Home With Its "I Built A Power Plant" Campaign.
San Francisco - Green Home, the environmental superstore, announced a partnership with Philips Electronics today. In honor of the UN World Summit on Sustainable Development, kicking off August 26, 2002 in Johannesburg, South Africa, Green Home and Philips are mounting a campaign to make it attractive and easy for Americans to replace four incandescent light bulbs with compact fluorescent light bulbs (CFLs).
The World Summit will tackle the difficult problem of how to allow for economic growth while protecting the environment. "Johannesburg 2002 is the perfect vehicle to make Americans aware of what we can do at home," says Lawrence Comras, Green Home CEO. "So we decided to reach out to Philips since they invented the compact fluorescent technology and make the best bulbs."
Compact fluorescents are those silly looking bulbs that you might have seen tucked away in the corner of the hardware store. They carry a hefty price tag, often costing upwards of $10 for a single bulb. Green Home and Philips have partnered to make Philips compact fluorescent bulbs available for $5 for a limited time.
Though most of us would balk at shelling out that much cash for a light bulb, the compact fluorescent is likely to pay for itself five fold in reduced utility bills. And if every household in America replaced just one incandescent bulb with a compact fluorescent, we could spare the air over 27,000,000,000 pounds of CO2 per year and save the amount of energy generated by thirty six 350 megawatt power plants.
"Saving the amount of energy generated by thirty six power plants is the same thing as building thirty six power plants," says Comras. "We're hoping to inspire Americans to change a light bulb and change the status quo.
Go to greenhome.com starting August 26th for more details.
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