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Our Mission The real power to make change lies with the consumer, more power than with any government institution, or any media outlet or corporation. By encouraging sustainable consumption, we are creating a market for green products. When we start to identify with this goal, empowerment happens. While we support giving money to environmental causes, going to rallies in the park, even sitting up in a tree (especially!), the big change will come when companies realize it's in their interest to be more environmentally responsible. A spokesman for a major corporate lobby recently called this type of consumer activism "blackmail" † but voting with our dollars is a perfect example of capitalism in action--when people don't buy something, the market responds accordingly. Conversely, when people do want something, it's available for sale. The desire for green products is well-documented and growing. Whether based on personal health concerns or larger, altruistic concerns--or both--most people would buy green products if they were easily available, worked as well, and cost more or less the same. And that is our mission: to satisfy these criteria so that we can expand that market. We want to make people aware that sustainable alternatives exist for just about everything they use on a daily basis, and they're beautiful, and they're here. We want to be the voice for a collective shout that demands: show us the green! Making a difference and saving the earth requires "walking the walk" in addition to "talking the talk." Our agenda is one of spirit, rather than politics. We are looking for a revolution in hearts and minds, in the very consciousness of the lives we live, where we live. It's a revolution that starts with greening the home. Green regards, - Lawrence Comras
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