It's "William", a spooned African daisy, also known as "osteospermum".

Photo by Amy Barron

The genus Osteospermum belongs to the plant family Compositae (Asteraceae) or Daisy family. The plant originates from South Africa and is therefore also known under the common name 'African Daisy'.

The word Osteospermum comes from Greek 'osteon' (=bone) and Latin 'spermum' (=seed): bone seed.

Osteospermums are fairly hardy perennials but will not survive frost conditions. They can be propagated by cuttings or may be over-wintered in a greenhouse or conservatory.

Latin name: asteraceae (compositae).