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Small Business Green Seal Certified

Posted on July 19, 2018 by Matt Tomasino There have been 0 comments

If you own a small business or just like to shop at “mom-n-pop” companies, embracing green initiatives has proven a win-win for both consumer and proprietor.

According to the Houston Chronicle (4/26/18),

“A business going green makes customers feel that it is a trustworthy business. In 2013, Nielsen surveyed 30,000 consumers and 42 percent of those consumers in North America agree they would pay more for products from sustainable sources. This is a 7 percent increase from a similar Nielsen survey two years before.”

However, now that many are getting on the same page, sifting through authentic green seal certified products and manufacturing processes can be daunting. For a small business owner it means not blindly ordering green business supplies or inventory, and for the consumer it is not being tricked into purchasing an alleged green item because it looks acceptable. Know what it means when a product or service advertises green seal certification and how your small business or purchasing choices can make a difference.

Baseline Standards

In 1989, a certification called the Green Seal was formed. This was and still is today an unbiased, non-profit, objective third party organization that offers its seal as verification of sustainable validity. This is done through a series of baseline standards that determine authenticity through:

  • Transport
  • Packaging
  • Manufacturing and production
  • Ingredients, components or practices

Green seal standards are currently applied to:

  • Paper
  • Coatings
  • Cleaning (commercial and residential)
  • Construction Materials and Equipment

Small businesses and large businesses alike as well as environmentally conscious consumers are recognizing and adhering to Green Seal certification more than ever. It is a simple, easy to find, colorful logo that let's everyone know the rigors it took to achieve.

In Cleaning

Non-toxic cleaning products have taken the industry by storm, even prompting Big Box retailers to offer a “natural” alternative. This cleaning industry is where the Green Seal has been most useful, especially after the EPA (Environmental Protection Agency) announced that Green Seal-certified cleaning products can reduce hazardous material consumption through their concentrated, non-toxic cleaning formulas.

Look for the Green Seal when purchasing Eco-friendly industrial cleaning or residential all-purpose cleaners. The Green Seal can be most essential if your small business is selling natural cleaning products as many of your customers will be looking for the Green Seal as well. It’s important to know that many imposters end up on the shelves of good intentioned small businesses and often result as unsellable inventory. So choose carefully.

Why Green Seal Makes A Difference

Having an organization that oversees the integrity, safety, and sustainability of thousands of products is a good organization to have. Is it perfect? Probably not, but it is better than nothing. As an example of how Green Seal standards are implemented and how such standards can be beneficial is described by Clean Effect, a medical grade cleaning solution company.

  • Have low VOCs (volatile organic compounds)
  • Pass performance testing
  • Be non-toxic
  • Contain no carcinogens
  • Contain no reproductive toxins
  • Be non-irritating to skin or eyes
  • Be non-sensitizing to skin
  • Not be combustible
  • Contain readily biodegradable organic ingredients
  • Contain no optical brighteners
  • Contain no ozone-depleting compounds
  • Contain no heavy metals
  • Not cause eutrophication (proliferation of plant life, especially algae, in part due to high phosphorous levels, which reduces the dissolved oxygen content and often causes the extinction of other organisms)
  • Have responsible packaging


It is easy to see how Green Seal can sway a consumer or client. As a small business owner it is important to forge the way to a greener planet. With online conglomerates continuing to swallow up most of the brick and mortar storefronts, good small businesses will grow in demand. By embracing Green Seal certification as well as Eco-friendly practices, your effort will certainly be recognized and most likely rewarded.


This post was posted in Blog and Green Library, Defining Green, Health and Safety, Your Green Business and was tagged with Green Seal, Green Seal certification, green small business, HEALTH SENSITIVE, NON-TOXIC, ORGANIC, small business, SOCIALLY CONSCIOUS


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Green Home is the original online ecostore, based in San Francisco, California, in the heart of both the environmental and cleantech industries. Since 1999 Greenhome.com has played its part as one of the most comprehensive online resources for greening your home and greening your business. Our company is on a mission to green the world, one person (and one business) at a time. While all of our products are eco-friendly, we are especially passionate about compostable plates, cups, bowls, cutlery & utensils, take out containers and bags.  If more businesses and individuals switched from disposable to compostable we could make a real impact on the world!

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