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Small Business Green Mail Strategies

Posted on January 11, 2019 by Matt Tomasino There have been 0 comments

Even though you probably receive a barrage of small business related emails every day, the snail mail keeps coming and going. Some things just can’t be emailed. So if you deal with minor to major shipping of letters, canvasses, and everything in-between, you’ll want to consider some green mailing strategies. Not only will it lower your carbon footprint a little more, it's an opportunity to inform your customers/clients through advertising, word of mouth, or reputation that you are on the green bandwagon. It just may make a difference for your planet and your bottom line.

Bragging Rights

To give you an idea of how the green trend has grown, Sustainable Brands reported on a 2017 Cone Communications CSR Study stating that,

“The study, which utilized benchmark data dating back to 1993, revealed that 87 percent of consumers said they’d purchase a product because a company advocated for an issue they cared about and more than 75 percent would refuse to purchase a product if they found out a company supported an issue contrary to their beliefs.”

This is one example of many studies which have shown similar stats and why you may want to consider implementing more Eco-friendly small business practices you can brag about. Dealing with your mail is one way to start.

Support Recycled Shipping Supplies

Before you are running rampant looking for an envelope or box to mail something in, stock up on Eco-friendly shipping supplies. There are several companies and certifications to look for that offer a variety of recycled and upcycled paper, cardboard, and even compostable plastics options.

If possible, purchase products with the Forestry Stewardship Council (FSC) certification which is dedicated to sustainably managed forests. There is also Cradle to Cradle (C2C) certified products which follow cutting edge philosophy. The C2C concept is described as,

“a biomimetic approach to the design of products and systems that models human industry on nature's processes viewing materials as nutrients circulating in healthy, safe metabolisms.”

Pack It In

There is another reason Apple implemented simplistic, environmentally friendly packaging that was so critically acclaimed. In 2012, Pat Cooney, then vice president of business development for Portland, Ore.-based Paccess, which helps clients improve packaging and materials sourcing commented,

“One of their [Apple] key drivers is that they can get a high number of units into a cubic meter of aircraft space,”

Packing your shipping tightly can make a big difference when it comes to shipping costs as well as less fossil fuel consumption. It creates a lighter, more space efficient transport that could cut your material costs as well as increase your speed to market.

Go Nut Free

If you can’t tighten up packaging without cushioning, be careful what you choose. Foam shipping “peanuts” are highly detrimental to all three essential resources: water, air, and land. Replace these toxic disposables with biodegradable or compost capable choices instead.

With a little research and maybe some slightly extra coin (although green products are beginning to compete with conventional products) you can easily re-stock with better packing materials. This is a choice that wholly supports a circular society.

Employ Earth Friendly Shippers

If you just can’t get your mail switched over to a green initiative, hire someone who will. There are plenty of green shippers out there that will come to your location, do all the packing, posting and transporting. There are even messenger services that have stables of bike and foot messengers at the ready to save you time, which saves you money plus the earth gets a boost too.

Postal Carbon Footprint Investment

Recycling, reusing, and reducing are the three R’s to remind you of all the opportunities you have for helping turn the planet more sustainable. However, there is also the option of investing in your planet as well. When it comes to shipping and other small business green mail strategies you can also pay to offset your postal carbon footprint.

There are several companies including FedEx that offer carbon neutral shipping options. These are a few extra cents added to your mail or shipping costs that go to renewable energy sources to offset CO2 emissions which, in some cases, can actually be tracked in real time. Postal carbon footprint investment can and should be displayed on any of your small business advertising materials, websites, social media and anything else that will pique the interest of concerned consumers.


These days there are a variety of options you can use to implement green practices for many of your small business needs. In due time, if more mom-n-pop, brick and mortar outfits step up, mainstream society will respond with less corporate, disposable purchases and more local small business support.

This post was posted in Blog and Green Library, Reduce, Reuse, Recycle, Save Energy, Your Green Business and was tagged with COMPOSTABLE, green mail, postage, RECYCLED-UPCYCLED, small business, SUSTAINABLE


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Green Home is the original online ecostore, based in San Francisco, California, in the heart of both the environmental and cleantech industries. Since 1999 Greenhome.com has played its part as one of the most comprehensive online resources for greening your home and greening your business. Our company is on a mission to green the world, one person (and one business) at a time. While all of our products are eco-friendly, we are especially passionate about compostable plates, cups, bowls, cutlery & utensils, take out containers and bags.  If more businesses and individuals switched from disposable to compostable we could make a real impact on the world!

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