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Greenhome.com Launches Green Products Supply Chain Transparency Initiative


Press Release

December 3rd, 2010

Since its origins in 1999, ecommerce pioneer Greenhome.com has been a recognized source for how to information on conscious living and greening your home and business, as well as an early leader in greening the supply chain, requiring 100% of the products it carries to go through a Green Product Approval Policy.

In order to increase the level of transparency for the consumer in the sourcing and business practices of green product supply chain, Greenhome.com has launched Phase I of a new green products supply chain initiative, a CEO Green Practices Statement.

Green Home has asked all current and new manufacturers and distributors supplying products for sale on Greenhome.com to voluntarily submit a written statement from their CEO, Owner, or a senior manager on their greening practices and management’s personal beliefs about green products. Greenhome.com publishes these responses on its Green Home Blog, http://blog.greenhome.com. The responses are voluntary in Phase I, as Greenhome.com test responses from suppliers. Green Home is evaluating inclusion of a CEO Green Practices Statement as a required part of its Green Product Approval Policy. Phase I questions include:

What’s your personal definition of greening? How did you get started in green business? What do you and your company do in your own life and operations to walk the walk? Do you really think green products make a big difference and why?

Green Executives Speak Out is published as an interview series available on Greenhome.com’s Green Home Blog, http://blog.greenhome.com, as well as in Greenhome.com’s weekly newsletter.

About Greenhome.com

Green Home provides products and information that promote a healthier, more ecologically sound home environment. Since 1999, San Francisco based Greenhome.com has grown to be one of the most trusted online suppliers of eco friendly products for home and business, as well as a premier online resource for consumers interested in environmentally conscious living. It holds the #1 google ranking for green home, green products, environmental products, and environmental store. Green Home was the first online store to require all products sold to meet a Green Product Approval Policy standard, the first green store nominated for a Webby Award, and has been widely featured as green thought leader including on the Today Show, Fox News, CBS, and HGTV’s I Want That!

Contact: Jeff McIntire-Strasburg, Editor

sustainablog: Blogging a Greener World http://sustainablog.org/


Green first what matters most. Your trusted online source for green products since 1999
Green Home is the original online ecostore, based in San Francisco, California, in the heart of both the environmental and cleantech industries. Since 1999 Greenhome.com has played its part as one of the most comprehensive online resources for greening your home and greening your business. Our company is on a mission to green the world, one person (and one business) at a time. While all of our products are eco-friendly, we are especially passionate about compostable plates, cups, bowls, cutlery & utensils, take out containers and bags.  If more businesses and individuals switched from disposable to compostable we could make a real impact on the world!

San Francisco Green Business B Corps Certified green america gold certified business