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Greenhome Announces Top Ten Green Washes of 2008

Since 1999 Green Home has only sold products that are 100% guaranteed to be green.

Recently, some companies, in an effort to associate themselves with green values, have been promoting themselves or their products as greener than they actually are - a process called "greenwashing."
Greenwashing is very dangerous. Going green represents a monumental, positive shift in our country's priorities. While we love that many companies are now conscious of their environmental impact, some are not accurately or honestly representing their response to the climate crisis. People who are already feeling challenged about going green can easily become confused about what is truly green and what is simply green spin - and this confusion can quickly turn to apathy or an excuse to throw up their hands and do nothing.
Greenhome.com has been making it easy for America to go green since 1999 by providing you with a wealth of truly green products under one roof. To aid you in separating true green from the green hype, here is our list of the Top Ten Greenwashes of 2008:

  1. Chevron's "Will You Join Us" campaign and those Go Green Paper Coffee Holders
    - Original Source: http://www.willyoujoinus.com
    Chevron's profit on the oil they sold in 2008 was $40 billion. Meanwhile, last year they sold off many solar and wind investments to maximize short term shareholder benefit. Never mind the irony about one of the biggest polluters on earth asking us to join them in going green -- Green Home feels that the vehicle the campaign chose to disseminate their "green" message, paper coffee holders, is a total waste of paper. Throwing away a paper cup and coffee sleeve each time you drink coffee is no way to send a message about going green. Instead, use a reusable mug!
    Best Expose: http://members.greenpeace.org/blog/greenwash/2008/09/26/chevron_oil

  3. Greenworks by Clorox
    - Original Source: http://www.greenworkspresskit.com/
    Clorox paid a significant amount of money for the Sierra Club's endorsement of their products, and it is not clear which of these two organizations is further stretched from their core mission by this deal. The Sierra Club has never been involved with cleaning products or even product claims of any kind. We were surprised by this partnership, as there has been no independent scientific evaluation of Greenworks products to determine if they are safe and green. Clorox has built their business on the idea that bleach is healthy to use on a daily basis. In fact, the overuse of bleach is one of the major causes of respiratory and other illnesses.If you are interested in reading more about healthy cleaning products, see our blog category on green cleaning.
    Best Expose: http://www.fastcompany.com/magazine/128/cleaning-solution.html?page=0,1

  5. Chevy Tahoe as the 2008 Green Car of the Year
    - Original Source: http://www.greencar.com/features/2008greencar/
    Although Chevy claims the Tahoe gets 20MPG in the city, it is not green. Manufacturing an SUV requires a huge amount of embodied energy (the total amount of materials and energy that go into the finished product). Detroit's unwillingness to stop focusing on SUVs as cash cows is one of the main reasons for the economic meltdown and subsequent bailout.
    Best Expose: http://thesietch.org/mysietch/keith/2008/05/12/chevy-tahoe-hybrid-read-the-figures-and-weep/

  7. Easyjet (Who advertised flying in an airplane as greener than driving a Prius!)
    - Original Source: http://www.easyjet.com/en/Environment/index.html
    Easyjet makes the claim that less carbon is created flying in an airplane than driving a Prius. It's simply untrue. Flying is much more wasteful than driving, which itself is much more wasteful than taking public transportation. A single coast to coast roundtrip flight is equivalent to driving the average car 475 miles a month for a whole year. Scary fact, huh?
    Best Expose: http://www.greenwashingindex.com/ad_single.php?id=4118

  9. Fiji Water
    - Original Source: http://www.fijigreen.com/OurPromise.html
    Bottled water, according to a 2001 report of the World Wide Fund, generates 1.5 million tons of plastic each year, almost all of which end up in landfills. Not to mention that when plastic bottles are heated, like when left in the sun, molecules from the #1 PET plastic leach into the water, ending up in our bodies forever when we drink it. While it's true that Fiji Water, owned by Roll International, measured and disclosed its carbon footprint in April of 2008 and joined the Carbon Disclosure Project, there's more to bottled water than carbon.Green Home's solution: Ditch the bottle, and buy a reusable one.
    Best Expose: http://money.cnn.com/2008/05/07/news/companies/taco_fiji.fortune/

  11. Green Diamonds
    - Original Source: http://www.thechicecologist.com/2008/12/eco-concious-diamonds-synthetics-and-simulants/
    There has been little or no certification to the source regarding just about all diamonds coming into the USA. They are now largely routed through Canada, where some are sold as a Green Diamonds, but there has been precious little proof for this claim. Almost all diamonds come through DeBeers, and this company has an atrocious record of protecting the environment. Diamond mining requires moving large amounts of rocks and materials, and entire ecosystems are often disturbed in the process. The only environmentally friendly diamonds are man made.
    Best Expose: http://www.enviroliteracy.org/article.php/1121.html

  13. Clean Coal
    - Original Source: http://www.greenwashingindex.com/ad_single.php?id=971
    Coal-fired power plants produce massive emissions and are the largest industrial source of mercury pollution in the country. Coal is dangerous to mine and dangerous to burn. There is no such thing as "clean coal".
    Best Expose: http://www.treehugger.com/files/2008/12/coals-other-major-pollutant-mercury.php?daylife=1

  15. Ethanol
    - Original Source: http://www.commondreams.org/headlines07/0305-05.htm
    Ethanol - A good idea in theory, but not in practice. Perhaps a cleaner burning fuel, Ethanol requires almost as much energy to produce (more, according to some studies) as it releases when it is burned. Ethanol will raise the price of food - more land will be used to grow corn, leaving less land to grow other grains and products, raising the cost of food across the board. Green? We don't think so!
    Best Expose: http://seattlepi.nwsource.com/opinion/311225_ethanol12.html

  17. Simple Green
    - Original Source: http://www.womenandenvironment.org/pdf/2008_report_card.pdf
    Women's Voices for the Earth (WVE) published the results of a study of five leading cleaning product companies regarding the use and labeling of toxic ingredients in products. Simple Green, manufactured by Sunshine Makers Inc., was one of the companies investigated and they did not pass. On their report card, they received a D+ in product ingredient disclosure, a D+ in toxic chemicals screening process, and a C in the toxic chemicals in their products. Is Simple Green "green"? No, it is not.Here are products that clean better and are actually green!
    Best Expose: http://ecochildsplay.com/2008/12/04/simple-green-simply-greenwashing-consumer-for-decades/

Green first what matters most. Your trusted online source for green products since 1999
Green Home is the original online ecostore, based in San Francisco, California, in the heart of both the environmental and cleantech industries. Since 1999 Greenhome.com has played its part as one of the most comprehensive online resources for greening your home and greening your business. Our company is on a mission to green the world, one person (and one business) at a time. While all of our products are eco-friendly, we are especially passionate about compostable plates, cups, bowls, cutlery & utensils, take out containers and bags.  If more businesses and individuals switched from disposable to compostable we could make a real impact on the world!

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